Value retailer Primark is tapping into the lucrative high-street cosmetics market with the launch of its first glammed up make-up range.
The Beautiful Colour Cosmetics range includes waterproof and colour mascaras, liquid liners, concealers and lip glosses. Product names include Flirty Winks, Eye Can’t Go Wrong and Ta Ta for Now. The packaging & products are a delightful combination of Soap & Glory meets Benefit.
Primark said the range provides an affordable treat for shoppers who are caught in the credit crunch. It added ‘the products are aimed at stylish and budget-conscious women, offering great quality products at affordable prices.’
The collection starts at £2 for the mascara and blusher/bronzer combo and £2.50 for a light up lip gloss.